Find the right starting point
Choose the destination and reporting labels before printing. Test the finished QR artwork on physical devices, including any short-link redirect. Separate a scan or landing visit from a lead or sale; a QR code does not measure people who see the print but never scan it.
- Build a measurable destination
Use distinct labels for each print placement or event.
- Check the finished artwork
Verify readability, destination behavior and parameter retention before printing.
- Plan the offline reporting
Document the placement inventory and how you will compare resulting visits and conversions.
Core Pillar Guide
Offline Campaign Tracking With UTMs and QR Codes: Print, Events & Packaging
Track visits from print, events and packaging with tagged QR codes and short URLs. Test your links and review offline campaign traffic in GA4.
