Find the right starting point
Distinguish a confirmed announcement from an explanation for your own traffic change. Check the source, rollout dates and affected product, then compare your own data. A ranking update and a Google Ads migration require different investigations.
- Review the Search announcement
Compare the announced rollout period with your Search Console evidence.
- Review the Ads migration
Check the timeline and your affected campaign settings.
- Verify campaign measurement
Keep click identifiers and campaign labels consistent when Ads settings change.
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