LinkedIn Dynamic Tracking Parameters: CAMPAIGN_ID, AD_SET_ID, and AD_ID Guide

LinkedIn's dynamic URL parameters allow B2B performance marketers to scale ad creative testing without manually tagging every single ad link. Understanding the exact syntax requirements ensures that your parameters expand reliably at click time.

Complete List of LinkedIn Dynamic Tracking Tokens

LinkedIn Campaign Manager supports the following dynamic tokens:

• {{CAMPAIGN_ID}} - The unique numerical ID for the campaign.
• {{CAMPAIGN_NAME}} - The campaign name as set in Campaign Manager.
• {{AD_SET_ID}} - The unique numerical ID for the ad set.
• {{AD_SET_NAME}} - The ad set name.
• {{AD_ID}} - The unique numerical ID for the ad creative.
• {{AD_NAME}} - The ad creative name.
• {{ACCOUNT_ID}} - The numerical ID of the ad account.
• {{ACCOUNT_NAME}} - The name of the ad account.

Critical Syntax Rules: Case and Braces

Mapping Dynamic Parameters to CRM Lead Properties

In B2B lead generation, pass these parameters into hidden form inputs:

• utm_campaign maps to First Touch Campaign Name.
• utm_id maps to First Touch Campaign ID.
• utm_content maps to First Touch Ad Creative.
• utm_term maps to First Touch Audience / Ad Set.

This allows your RevOps team to run closed-won revenue reports in Salesforce or HubSpot by specific LinkedIn audience segment.

How to QA LinkedIn Dynamic Links Before Publishing

Click "Preview" on your LinkedIn ad in Campaign Manager. Note: in preview mode, LinkedIn does not expand dynamic parameters. To verify live expansion, launch the ad with a minimal test budget ($5), click the live ad in your LinkedIn feed from a personal account, and verify that the destination URL in your browser address bar contains the actual campaign and ad names.

Sources & Authoritative References

• Dynamic URL Parameters in LinkedIn Campaign Manager (LinkedIn Help Center)