Table of Contents
A campaign running across several channels can need dozens of tracking links. Build them in a batch using shared source, medium and campaign values, then check the output before handing it to media buyers. This guide covers that workflow.
Why Campaign Spreadsheets Create Tracking Debt
A shared spreadsheet can work well, but overwritten formulas, trailing spaces and duplicate parameters are easy to miss. Review the generated links before they go into ads, especially when several people edit the sheet.
The Matrix Approach: Landing Pages x Channels x Offers
List your destination URLs and channels first. Five product pages across four channels produce 20 links. Generate the combinations with shared campaign values, then check the source and medium in each row.
Step-by-Step Bulk Link Generation in UTMCraft
- Navigate to the UTMCraft Bulk UTM Matrix Generator.
- Paste your list of destination landing page URLs (one per line).
- Enter your standardized
utm_campaignvalue (e.g.us_saas_trial_2026q2). - Select your active marketing channels from the preset checklist (Google Ads, Meta Ads, LinkedIn, Email, Affiliate).
- UTMCraft generates a matrix using preset source and medium values. Formatting options can apply lowercase and replace spaces with hyphens; review the resulting URLs before launch.
Exporting to CSV, TSV, and Ad Automation Tools
Once generated, export your batch matrix to CSV or TSV. Distribute channel-specific URL slices directly to media buyers or upload them into Google Ads Editor and Meta Ads Manager in bulk.
For the broader setup, read UTM Operations: How to Build a Reliable Campaign Tracking Workflow. Browse the UTM Operations, Automation & QA guides to choose another troubleshooting task.
References
- GA4 URL builders: Collect campaign data with custom URLs (Google Analytics Help)
